The official “Horse Meat is Ugly” (La viande de cheval, ça pue) campaign was launched simultaneously in Brussels and Paris on June 16, 2012 to a lot of interest.
Thank you for your support of this visionary campaign. One lady named Athena, who attended the launch told us:
“I find it so hard to believe that America allows her horses to be killed for their meat for the French to eat. Why does your country do that? Why don’t your people stop it?”We did assure her that the American people are trying to raise awareness among all the countries who eat horse meat: that it is ugly and taboo.
We also emphasized that our politicians, just like in other countries, do not always do what the people ask.
A young man named Pietre said:
“Do you mean your government knows what is in the American horse meat and still send it outside your country to eat? I do not eat it, would not eat it [horse meat] and find it unbelievable what the US is doing. You are not known for these things. Thank you for warning the people.”We did not have a single person who came up and defended or recommended horse meat in either city.
>> Donate to our Horse Meat is Ugly Campaign. Thank You!